He also popularized the "What time is it" chant as a pre-game ritual, which was innovated by Cliff Levingston.

He played four seasons in Sacramento, scoring 1,349 points, but he would become best known for his tenure with the Chicago Bulls.

A fan favorite, Brown was also one of the few veteran players who stayed with the Bulls after the 1998–99 lockout.

With the absence of Michael Jordan, Scottie Pippen, and Dennis Rodman, he became a full-time starter and averaged 8.8 points, 3.8 assists, and 3.4 rebounds (all career highs) during the remainder of the 1998–99 season.

In July 2009, Brown was hired by the Bulls as their director of player development.