DADT had banned the service of openly gay members in the United States Armed Forces and Phillips used YouTube, under the alias "AreYouSuprised", to anonymously seek support and to document his life under the policy over several months.
His videos included his coming out to his father and mother, which coincided with Phillips showing his face for the first time, and the accidental discovery of his anonymous web presence by his co-workers.
[1] The timing of his revelations to his family at the end of the military's restrictions on service by homosexuals made him, in one journalist's estimation, "the poster boy for the DADT repeal.
[5] The date when homosexuals could serve openly in the military remained uncertain and Congressional efforts to prevent the change in policy from going into effect continued during the spring of 2011.
To seek support, he launched a social media campaign by posting videos on YouTube and messages on Twitter, under the anonymous heading "AreYouSuprised."
He gave varying estimates of the time he thought it would take to complete his disclosure process, at one point announcing his determination to come out to his family by the end of 2012.
"[12] Though always saying he knew he was "different" when he was still in elementary school, "really young," he described his long-held belief that his homosexual inclinations represented a phase, a view he held when he joined the Air Force.
When posted to Europe in 2010, he discovered that homosexuality in Germany was "completely different than America...more accepted" and that changed his view of himself: "when you see things...and you kinda see where you fit into society.
"[16] He reported another closeted airman's fear of disclosing his sexual orientation, and recounted his own repeated failures to follow through on self-imposed deadlines to come out to a friend.
[17] He discussed his YouTube postings with another closeted serviceman, though in his later remarks Phillips never counted their shared knowledge of each other's homosexuality as part of his coming out in the military.
After reacting disrespectfully to the casual use of the word "faggot" in his work group, he apologized the next day in private to his immediate supervisor in the Air Force and told him that he was gay.
When Phillips' co-workers discovered the music performances on a YouTube site dedicated to DADT and a serviceman's coming out process, he left the room while they watched his anonymous postings.
"[12][20] He also reported that he had come out to his girlfriend in Alabama, wanted to "play by the book and respect those rules" as long as DADT remained in effect, and promised to show his face "When I get comfortable.
"[7][26] He posted a video showing his side of the conversation as well as his father's voice minutes later, with the caption: "I called my dad to tell him the hardest thing that gay guys will ever have to say.
"[31] More typical comments found much to praise: "The courage and candor with which you exposed your heart to the world, and specifically your quintessential human attribute, the desire to be loved, combined with your obvious virtues, and the nature of your occupation, have made you a rare and exemplary role model not just for bisexual, gay, and transgendered [sic] American youth, but for anyone who has ever questioned the temperature of the world, or convictions of their safety net.
"[32] In the following days, other military servicemembers marked the end of DADT by revealing their homosexuality publicly, some via social media, included some in long-term relationships or marriages.
[34] Press assessments attributed the impact of Phillips' videos on news coverage and others who used social media to announce their homosexuality to his ability as a "natural storyteller.
Mary Elizabeth Williams in Salon described the videos as having an "ambush" aspect and thought "the drama of his family's spontaneous reactions is mitigated by the implied intrusiveness of sharing them with the world.
"[8] Another writer noted that it was easier for Phillips to speak honestly of his sexuality to his father than to announce "Dad I've been airing my (dirty) laundry on the internet for months now, and you're about to get right in the middle of it.
"[39] In January 2012, Phillips changed the emphasis of his social media activities to present a more complete picture of himself than his initial coming out project allowed, to "show the world that I'm just a regular boring red-blooded American guy and there's nothing special about me.