[3] The website was aimed at a younger, center-right audience, and early contributors brought in by Decker's team included Jeb Bush, Ted Cruz, Rand Paul and Grover Norquist.
In 2014, their tagline became “America's News Feed”, reflecting more mainstream, high-traffic, popular content targeting a younger, socially engaged audience.
[5] Following a mass layoff of over 50 staffers, the site and its affiliated web properties were purchased by Texas-based Wide Open Media Group.
[8] In 2023, a CNN report described the new iteration of Rare as one of several "fringe right-wing" news sites with inflammatory and misleading content that Microsoft AI was serving to consumers.
[9] Rare editor Troy Smith responded, calling CNN "left-wing fringe" and saying that mainstream media fail to cover President Joe Biden honestly.