The song was released on 17 November 2008, the second single from the album, following the summer hit "Love Is Noise".

[2] As for the interpretation of the song's meaning, Ashcroft explained it in an interview with Steve Lamacq, saying, "Lyrically in a way it's kind of we're bombarded with so much information now.

You know, there's a point where you have to just switch off, because I don't believe we are sort of wired to be able to take in so much information, we become even numb to it or it makes us very, very fearful of the world outside the door when you've got the rolling news going, you've got all this death and destruction and yet on the other hand, even what it's saying is I'd rather be here, you know, it's, I've said it before, 'We’re on a rock in infinity.

It's very difficult, I think, in the modern age to find time to, or space, to really invest a bit of thought into the fact that you are on a planet in infinity.

The band released on its online store an exclusive live version of the song on 16 November.