The song was the fourth and final single from their sixth studio album, Drinking from the Sun in September 2012.

The song's accompanying music video was uploaded to the Hilltop Hoods' official YouTube channel on 20 September 2012.

The music video features many cameos (or name-drops) from Australian rappers, who rap the song with a black background while their name appears on screen.

This takes up the majority of the video, but there are other scenes where the Hilltop Hoods rap the song in front of a graffitied wall.

So we decided to invite members of the Hip Hop community from all over Australia to join us in the making of the film clip", they also added that they wanted to use the video to promote other artists they felt deserved more recognition.