Ray Charles Bliss (December 16, 1907 – August 6, 1981) was one of the important national U.S. Republican Party leaders of the 1960s and served as chairman of the Republican National Committee from 1965 to 1969.
He helped to pull the Republican party back together after Barry Goldwater's defeat in 1964 and his work culminated in the election of Richard M. Nixon as president in 1968.
In his reflections on the Campaign of 1960, then Vice President Richard Nixon described Ray Bliss as, "one of the best political craftsman of the nation."
Nixon attributed his success amongst Democratic and independent voters in Ohio to Bliss' belief in the "simple axiom that it is the responsibility of a party chairman 'not to eliminate but to assimilate.
'"[1] Bliss was an Akron, Ohio native and 1935 graduate of the University of Akron where he was initiated as a member of Phi Kappa Tau fraternity.