[5] AllMusic noted that "Gelato has been hugely successful, finding a niche and retaining his dominance in it through hard work, good musicianship and a flair for showmanship".

Gelato gained his stage name around this time and, following success at a talent show held in London's Camden Palace, they appeared around the UK, and toured Europe and Japan playing their stylised swing revival music.

[7] In 1998, their music for a worldwide television commercial for Levi's meant a wide exposure for their version of "Tu Vuò Fà L'Americano", which appeared on both the albums The Men from Uncle (1998), and Live in Italy (2000).

[9] The band were the opening act in 2011 for Robbie Williams and his Swing When You're Winning concert at London's Royal Albert Hall, and performed at Bryan Adams' birthday party the same year.

[10] Following George Melly's long-standing residency, Ronnie Scott's Jazz Club's Christmas seasonal slot was occupied in 2015 by Ray Gelato and the Giants.

[1] In 2016, Gelato and Claire Martin appeared at the Ribble Valley Jazz Festival,[11] promoting their joint album, We've Got a World That Swings, which was released by Linn Records.