Led by founding publisher Marvin Scott Jarrett, art director David Carson and executive editor Randy Bookasta, along with founding editor Neil Feineman, Ray Gun explored experimental magazine typographic design and unique angles on the pop cultural currents of the 1990s.
The editorial content was framed in a chaotic, abstract "grunge typography" style, not always readable (it once published an interview with Bryan Ferry entirely in the symbol font Zapf Dingbats), but distinctive in appearance.
[1] That visual tradition continued even after Carson left the magazine after three years; he was followed by a series of art directors, including Robert Hales, Chris Ashworth, Jason Saunby, Scott Denton-Cardew, Ian Davies, and Jerome Curchod.
[citation needed] Those choices were guided by Executive Editor Randy Bookasta (and founding editor Neil Feineman for the first three issues), along with an editorial staff that included Dean Kuipers, Nina Malkin, Mark Blackwell, Joe Donnelly, Grant Alden, Mark Woodlief, Eric Gladstone and photographer Ian Davies.
[5] The most notable common thread among all of Jarrett's magazines (from his days at Creem through Nylon) have been their focus on graphic design and music.