[2][3] The multi-player games consist of: For centuries, the Kewletts, a cute and happy race, lived an idyllic existence inside the hallowed walls of Kewtopia.

The true nature behind "Operation Fresh Hope", unknown to most Kewletts, is the retrieval of three ancient artifacts that the Princess desires due to her being a Huggly.

Their belligerent, racist worldview is in sharp contrast to their cute, gentle appearance, and serves as a satire of imperialism and colonialism, with the Kewletts utterly convinced of their moral superiority.

The Kewletts' increasingly vicious colonization efforts carry on until they meet Raze, an ugly, simple beast who is transformed when he accidentally stumbles upon ancient artifacts.

Producer Rick Banks said the idea for the game came after focus groups had a positive reception to hidden features Artech added to children interactive products, "such as setting cute characters on fire", and made the developers decide to make a game where one would "kill and maim the commercially created cute", with the starting point being that those creatures would be cold-blooded killers.