The series revolved around R. B. Bugg (voiced by Mark Hasslett), an anthropomorphic insect who is a young television reporter for Channel 85, WORD-TV (outer building in real life is home to Mississippi Public Broadcasting/MPB) in the fictional city of Egg City, Calistonia (which in reality is Jackson, Mississippi).
His news director, Red Green (no relation to the later Canadian television character of the same name), was played by Beverly Todd,[1] Throughout the series, she shows him how to combine and improve his writings.
Each episode usually concluded with Bugg falling asleep in front of the television, as WORD signs off with the first and last bits of The Star-Spangled Banner, the U.S. national anthem.
In "The Club", R. B. Bugg invites viewers to write a story using the ideas given, and send them by mail to Mississippi ETV.
The Write Channel was one of very few in-school programs that involved the postal system for viewer participation.