Reagan coalition

In 1984, Reagan confirmed his support by winning nearly 60% of the popular vote and carried 49 of the 50 states.

The term is not generally used to describe the white Southerners who permanently changed party affiliation from Democrat to Republican during Reagan's presidency.

Democratic pollster Stan Greenberg analyzed white, largely unionized auto workers in suburban Macomb County, Michigan, just north of Detroit.

They instead viewed the Democratic Party as working primarily for the benefit of others, especially African Americans and the very poor.

Bush went on to lose the general election against Democrat Bill Clinton, with exit polling showing Bush retaining 66% of the Republican vote, Clinton winning 12%, and independent candidate Ross Perot winning 21%.