One of the rare contemporary African-American-created and published comics, Real Deal depicted the Los Angeles underworld life with deadpan visceral humor and gross-out violence (termed "Urban Terror" by the creators).

Inspired by magazines like Mad, traditional superhero comics, and people the creators knew in their own lives, Real Deal satirized Blaxploitation movies with a mélange of stories featuring convicts, hustlers, drug addicts, crack whores, car thieves, and murderers.

In the words of artist/publisher Hubbard, a typical Real Deal story began with ... an everyday situation: Going to the store, the car wash, buying some food, you have a confrontation, nobody backs down!

[2] In 2009, alternative comics publisher PictureBox began distributing original issues of Real Deal through their website and at conventions like the MoCCA Art Festival.

[2] Every issue of Real Deal featured G.C., a middle-aged streetwise criminal with no conscience, and his gang, including such characters as Ace Brogham, Slick Willy, and Pork-Butt.