Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Austin, Texas.
[4] Following the announcement of O'Hara's departure, News Corp's President of Global Digital Real Estate Tracey Fellows was named acting CEO in June 2019.
[3][7] The company's business model is built around selling referral-based solutions, leads, and advertising to agents, brokers, and others in the real estate industry.
[14][15] The site's management was assumed by a company called RealSelect,[15] in a new partnership with NAR, funded by investment from venture capital firms.
[30] In June, 2019 the company sold back the websites to founder Julie Carlson and husband Josh Groves and are now independently operated by Remodelista LLC.
[31] As of 2016, Realtor.com claimed to display 97 percent of residential properties for sale in the United States,[32] and reportedly received 36.7 million unique monthly visitors.
The company, which developed a platform that uses artificial intelligence and machine learning to match potential home buyers with agents,[36] continued to operate as an independent business until being integrated in 2019–2020.
[37][38][39] In 2018, Realtor.com introduced Local Expert, a digital marketing service for targeting ads to agents and prospective buyers on both the company's website and Facebook.
[43] During 2019 and early 2020, Realtor.com added a number of features to improve search options, including a commute time filter,[44] noise overlay map,[45][46] and automated value model comparisons.
[47] In July 2020, Realtor.com introduced Sellers Marketplace to help consumers with iBuying by providing homeowners with information for comparing selling options.
[50][51][52][53] As of mid-2020, Realtor.com was receiving approximately 68 million unique users per month[54] The same year, Move purchased software company Avail.