[2] After being listed on the Australian Securities Exchange in 1993,[3] it was purchased by Harvey Norman in July 2001.

Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports.

[8][9][10][11] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

[12] Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.

[13] On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.