[4][5] The CAR's vision statement aimed for "A united Australia which respects this land of ours; values the Aboriginal and Torres Strait Islander heritage; and provides justice and equity for all".

This included public advocacy, building support and partnerships behind the scenes, and consulting Aboriginal people in remote areas.

[12] The campaign ended in 2017, when the federal government ceased to fund it, by which time it had attracted the support of more than 318,000 people, and more than 160 community and corporate partner organisations.

The organisation works with business, government and individual Australians to bring about change, identifying and promoting examples of reconciliation in action.

[17] The initial focus was aimed at closing the gap in life expectancy between Aboriginal and Torres Strait Islander peoples and the rest of the Australian population, and took in all sectors, ages, demographics and areas across the nation, but over the following decade it evolved into a "more holistic approach to empower and support positive outcomes for Aboriginal and Torres Strait Islander people".

They help people in the workplace to understand important issues relating to Indigenous Australians, and further meaningful engagement among groups.

[18] An example of what may be in an organisation's RAP is to develop a procurement strategy that aims to source goods and services from certified Indigenous businesses, through Supply Nation.

Co-chair Tom Calma said that said RAPs were changing workplace culture and attitudes, and were providing a basis for significant economic and social improvements.