[2] Scholars have theorized a number of theoretical conceptions of recontextualisation, each highlighting different aspects of the reusing of texts, signs, and meaning from its original context.
Bauman and Briggs claim that recontextualisation of texts includes a varying amount of control that depends on access, legitimacy, competency, and value.
Basil Bernstein uses recontextualisation to study the state and pedagogical discourse, the construction of educational knowledge.
[7] Rhetorical scholar John Oddo argues that recontextualisation has a future-oriented counterpoint, which he dubs "precontextualisation".
[8] According to Oddo, precontextualisation is a form of anticipatory intertextuality wherein "a text introduces and predicts elements of a symbolic event that is yet to unfold.