Sain was founded in Cardiff in 1969 by singers and songwriters Dafydd Iwan and Huw Jones [cy][1] and businessman Brian Morgan Edwards, as a home for Welsh-language rock and folk music, which was otherwise finding it difficult to 'break through' in the UK market.
[1] The company released its first single in October 1969, Huw Jones' "Dŵr" (Welsh for Water), a song about the drowning of the Tryweryn Valley, in the north of Wales, to form Llyn Celyn reservoir.
Musicians who have recorded for the label include Meic Stevens, Geraint Jarman[1] and Bryn Terfel.
The label has several subsidiaries including Crai, which was founded in 1988 and has released music by Yr Anhrefn, Mike Peters and Big Leaves, as well as a series of Crai Tecno compilations featuring Welsh dance music artists.
The label's Chief Executive is Dafydd Roberts, the harp and flute player of the folk band Ar Log.