[3] Brace and Mary Ann Werner launched the Red Beet label in 2005, and they were soon joined by close friend Peter Cooper, musician, composer, and music writer for The Tennessean.
Red Beet Records' initial release was the compilation The Other Side: Music From East Nashville to showcase local musicians such as Elizabeth Cook, Todd Snider, Chely Wright, Jon Byrd, Garrison Starr, and Thad Cockrell.
[15][16] In 2010, Brace and Cooper released Master Sessions with Lloyd Green, Auldridge, Richard Bennett, Jen Gunderman, Pat McInerney, and Dave Roe, with Kenny Chesney and Jon Randall providing backing vocals.
[17][18] Released in 2014, Hangtown Dancehall: A Tale of the California Goldrush by Eric Brace & Karl Straub continued the story from the folk song "Sweet Betsy from Pike."
It was both an album and a stage show, and featured Kelly Willis, Tim O'Brien, Darrell Scott, Jason Ringenberg, John Wesley Harding, and Andrea Zonn.