In addition, winning designers and companies can use the "Red Dot" quality label for their product and corporate communication.

[7] On April 1, 1991, Peter Zec became managing director of the Design Zentrum Nordrhein Westfalen, who brought to the concept of the award a more contemporary face.

[6] In order to give the competition a more concise appearance, Zec introduced the Red Dot (Roter Punkt) as a distinction for award-winning products.

[1] However, in order to promote the competition rather than the institution that hosted it, graphic designer Kurt Weidemann visually reconceived the Red Dot logo in 1994.

This period marked the award’s internationalization through the encouragement of entries from companies in North and South America, Asia, and Europe.

The German Roter Punkt was translated more and more frequently into other languages, so that inconsistent designations for the competition developed worldwide.

Therefore, the management decided to change the German expression Roter Punkt to Red Dot and to have a new logo and label designed.

This led to commissioning graphic designer Peter Schmidt for a further remodeling of the Red Dot Award logo in 2000.

[6] In the early years of the 21st century international recognition of the award had grown and by 2005 a second museum for displaying award-winning exhibits was established in Singapore.

[8] The award winners receive a certificate and can use the "Red Dot" as a quality label for their product or corporate communication.

[10] Overall, the Red Dot Award: Product Design is composed of around fifty categories from a wide variety of areas such as computers, medical devices, glasses, office furniture, household or bicycles.

[11] Some of the best-known award-winning products include Sony's robot dog AIBO,[12] the iPod, iPhone[13] and iMac from Apple, as well as the Ferrari LaFerrari and 296 GTB.

[9] The Red Dot: Design Team of the Year is honored by handing over the "Radius", a sculpture as a challenge trophy[17] on which all the names of the previous winners are engraved.

[22] The Red Dot: Agency of the Year is honored by handing over the "stylus", a sculpture on which the names of all previous award winners are engraved.

Objects that are too large for the jury's premises (e.g. cars, motor cycles and trucks) can be held in a dedicated area at Essen/Mülheim Airport.

[39] Since the move to the boiler house in the Zollverein, part of the income has come from renting out space for product presentations, company conferences and events.

[2] Each of the approximately 3,500 winning designs each year are required to pay a fee which can range between 1,950 and 7,500 euros, depending on the category and prize.

[45] Alan Posener also deemed the red dot irrelevant for consumers since about every fifth product submitted receives an award.