The Red Jade was Ericsson's unreleased handheld console, intended to compete with the Game Boy Advance.
[4][5] Originally the developing team for the Red Jade approached Sony and Sega as potential partners but both declined.
When overall sales plummeted, Ericsson cancelled the Red Jade before production in April 2001 and cut 22,000 employees to help minimize losses.
[2] The collapse of the Dot-com bubble left the startup in a position where it was unable to find other investors to continue development.
[3][7] The Red Jade which was supposed to have PDA functions, wireless connectability, DivX movies, cell phone capabilities, a GPS server, MP3 audio playback, a web browser, the ability to download games from the website, game sharing utilizing Bluetooth technology, and graphics equivalent to the PlayStation or Nintendo 64.