Before the start of the 2006-07 season, Rockets head coach Jeff Van Gundy held auditions to find what he deemed the most rabid fans of the team.
Entertainment ranged from speeches, scream shows, and re-enactments of the greatest moments in Rockets history to singing, running, and Indian, Hoola, and break dancing.
During Game 1 of the First Round of the Western Conference playoffs, TNT Sports reporter Craig Sager joined the Rowdies in watching the Rockets take on the Utah Jazz.
Throughout the season, many reporters from ESPN, TNT, and Fox, as well as several other newspaper journalists, visited the Rowdy Section 114 on the lower bowl of the Toyota Center.
With the departure of former head coach Jeff Van Gundy, who sponsored the first installment, Adidas picked up the sponsorship of the Rowdies for year number two.