The Godfrey Phillips National Bravery Awards (formerly: Red and White Bravery Awards) is a surrogate tobacco brand promotional activity of Godfrey Phillips India, instituted in 1990, as a PR campaign to promote its cigarette brand "Red and White" by honoring courageous people in Indian society.

It is supported by a parallel advertising campaign, "Red & White Piney Walon Ki Baat hi Kuch Aur Hai."

It also claims that the selection process involves thorough checking of cited events, persons and places, in order to ensure that only deserving individuals are given the awards.

[7]This award recognizes valiant efforts against social evils like drug abuse, dowry, child labour, corruption, illiteracy, environmental pollution, etc.

[7]This award is given to outstanding citizens for theor remarkable lifetime contribution in the field of social service; those who have selflessly spent their lives working for the betterment of society.