The Reebok Human Rights Award honoured activists under the age of thirty who fought for human rights through non-violent means.

Each received a grant of US $50,000 that was to be used to support their human rights work.

The awards were underwritten by the Reebok Foundation.

Roots can be traced to 1988 when Amnesty International invited Reebok to sponsor Human Rights Now!, a series of worldwide music concerts.

[1] Youth from close to 40 countries received the award since it was established in 1988.