It was formed to help promote independent bands, after Twin/Tone Records rejected Hüsker Dü's first single in 1979.

")[1] The label was funded by a loan from Hüsker drummer Grant Hart's mother's credit union.

[2] Under Katzman's guidance, the label would also release several compilations of regional underground and alternative bands, as well as albums by local post-punk bands Rifle Sport, Man Sized Action, Otto's Chemical Lounge, and Articles of Faith, as well as the Minutemen's 1985 EP Tour-Spiel.

[3] Both Katzman and the Hüsker Dü members became too busy with other projects, and the label quietly folded in 1985.

[4] In 2008, Hart revived the Reflex name to issue a three-song live CD by Hüsker Dü recorded in 1982-83 featuring their friend John Clegg on saxophone, Live Featuring J.C.[4]