Reflexive Entertainment was an American video game developer based in Lake Forest, California.

The company was cofounded by Lars Brubaker, Ernie Ramirez, James C. Smith and Ion Hardie in 1997.

[3] On February 3, 2009, Amazon.com began hosting casual game content for internet download.

In a letter sent to affiliates, CEO Brubaker stated that the program would continue its business as usual, which included web support and payment of referral fees on game sales until June 30.

Wik also won the 2005 Academy of Interactive Arts and Sciences Award for Downloadable Game of the Year.