From its beginning, the tournament was staged at the Greystone Golf & Country Club, in the Inverness section of the Birmingham suburb of Hoover.

Since its inception, the Bruno's Memorial Classic has been one of the most popular stops on the Champions Tour, usually attracting all of the top money winners.

At the same time, tournament organizers announced that the site would move to the new Ross Bridge course, approximately 15 miles (25 km) west of Greystone at the other end of the city of Hoover.

The team runs a wide variety of events, mostly sports-related, including many championships for the Southeastern Conference.

On January 30, 2009, Bruno's Supermarkets confirmed that it would no longer be a presenting sponsor of the golf tournament thus ending its 17-year association with the event.