Reik is a Mexican pop rock band from Mexicali, Baja California, formed in 2003 by Jesús Alberto Navarro Rosas (lead vocals), Julio Ramírez Eguía (guitar, background vocals), and Gilberto Marín Espinoza (guitar).

Formed in 2003, the group released its self-titled debut album in 2005 which featured the singles "Yo Quisiera" and "Qué Vida La Mía".

Reik's second studio album, Secuencia, was released on 21 November 2006, anchored by the lead single, "Invierno".

Feeling frustrated with the perceived stagnation of Latin pop after the release of Des/Amor, the band evolved its sound and began collaborating with reggaeton artists.

The band has since released popular singles "Ya Me Enteré" with Nicky Jam, "Me Niego" with Ozuna, and "Amigos Con Derechos" with Maluma.

In 2002, he enrolled in the Autonomous University of Baja California in Mexicali but dropped out to focus on his music career.

Vázquez invited Jesús Navarro and Julio Ramirez to record their first demos, which were released through the Mexican underground club scene.

Two of the most successful demos — "Levemente" and "Ahora Sin Ti" — brought more widespread coverage across Mexico.

The first single "Yo Quisiera" got heavy rotation on Mexican pop radio stations and soon went to number one.

[2] While finishing its sixth studio album Des/Amor the band members began to feel frustrated with the state of Latin pop music and longed for a change.

In the urban world, they're like, ‘hell no!’ For them, it's introduction, chorus, the rap part, then second chorus.”[3] In May 2018, Reik released the single "Me niego" with Puerto Rican reggaeton singer Ozuna.

[4] The song's accompanying music video was filmed in Miami and was described by Marjua Estevez of Billboard as a "heart-racing, action-packed drama".

[6] "Amigos Con Derechos" discusses a couple that is in love but wants to remain "friends with benefits".

[7] On 9 April 2020, the group performed a live virtual concert via YouTube while in quarantine during the COVID-19 pandemic with Navarro broadcasting from New York City, Ramírez from San Diego, and Marín from Playa del Carmen, Mexico.

The Premios 40 Principales are awarded by the radio station Los 40 to recognize the best in Spanish and international music.