[13][14] As Mohn explained, the Carl Bertelsmann Prize was intended to "stimulate thought processes and promote opportunities for creative people to develop.
[15] In its early years, the Carl Bertelsmann Prize focused on employer-employee relations in business organizations and society at large.
[19] For example, awarding the prize to the two private English-language television stations Channel 4 and TVW 7 in 1994 produced a resounding media response.
[21][22][23] After addressing issues relating to educational, social, business and economic policy, the Carl Bertelsmann Prize focused on health care in 2000.
[36] The Reinhard Mohn Prize is traditionally presented in Gütersloh, North Rhine-Westphalia, where the Bertelsmann Stiftung is based.
[37] The awarding of the 1994 Carl Bertelsmann Prize to two private television stations (the Channel 4 of the UK and Seven Network of Australia) was linked to criticism of the regulations governing the German broadcasting system.
"[39] In 2010, author and journalist Thomas Schuler criticized the awarding of the 2002 Carl Bertelsmann Prize to Transparency International.