Remastering Project

[4] He further revealed that SM then joined hands with YouTube to showcase the history of K-pop and introduce it through the online video platform to contribute to the growth of the Korean music industry.

[5] Through an online press conference held on November 4, 2021, SM Entertainment and YouTube announced the remastering project for K-pop music videos.

[7] It is planned to introduce the history of K-pop to international music fans by conducting various campaigns using YouTube.

[8] YouTube will release music videos of various K-pop artists through cooperation with the distributors and agencies such as Ogam Entertainment, Genie Music, Collab Asia, the Recording Industry Association of Korea, and NHN Bugs, with more suitable quality for digital platforms.

[10] For the project, SM Entertainment plans to showcase more than 300 remastered music videos and songs on YouTube's original channel as it is considered a "valuable asset" of the company and part of the K-pop history that "cannot be found anywhere else".