René Guilleré (16 August 1878 – 24 November 1931) was a French lawyer who founded the Ateliers Primavera, which made decorative art objects.
He was one of the founders of the Société des artistes décorateurs (SAD) in 1901 "to react against commercialism, shameful copying, bad taste and the inertia of trade and industry.
[2] He arranged for foundation of the Atelier Primavera, which made decorative art for sale by the Printemps department stores.
Laguionie had already arranged competitions for decorative art and had offered some modern furniture, but the energetic Guilleré persuaded him to go further and support production.
Primavera also made complete sets of furniture and decoration for wealthy private or public clients, including hotels, casinos and embassies.
[2] Guilleré imagined elegant designs for mass-produced objects such as drain covers and automobile radiator caps.
[12] He was reacting to the success that the German decorators had achieved at the 1910 Salon d'Automne, which he saw as a threat to France's traditional domination of style.
[13] In the 1922 prospectus for the Exposition internationale des arts décoratifs et industriels modernes Guilleré proposed, not for the first time, that the artist, the industrialist and the artisan should collaborate.
The dome was studded with large lenses of colored glass made by René Lalique, which looked like "boulders that are still wet from the sea".