He was nicknamed "the Crocodile" because of how he dealt with his opponents;[2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
[3] Lacoste was one of the Four Musketeers with Jean Borotra, Jacques Brugnon, and Henri Cochet, French players who dominated tennis in the late 1920s and early 1930s.
He won seven Grand Slam singles titles at the French, American, and British championships and was an eminent baseline player and tactician of the pre-war period.
The following year, 1923, he reached the fourth round at Wimbledon to be narrowly defeated by Cecil Campbell, and he competed for the first time in the U.S. Championships.
His breakthrough came in 1925 when he won the singles title at the French Championships and at Wimbledon, in both cases after a victory in the final against compatriot Jean Borotra.
[10] In 1927, dubbed 'The finest year in tennis history' by E. Digby Baltzell, Lacoste was part of the French team that captured the Davis Cup from the United States, ending the latter's 6-year title run.
The Challenge Round of the 1928 Davis Cup against the United States was played at the Stade Roland Garros in Paris on 27–29 July.
The only major championship Lacoste played in 1929 was the French and he won his seventh, and last, Grand Slam singles title after a tight five-set final against Jean Borotra.
He would make a brief comeback at the 1932 French Championships, where he defeated reigning Wimbledon champion Sidney Wood in the third round, but lost in the fourth to Harry Lee.
[24][25] Lacoste was primarily a baseline player who relied on control, accuracy, and deeply-placed groundstrokes to put pressure on his opponents.
Pierre Darmon debuted the racket at Wimbledon in 1963, but it achieved critical acclaim and huge popularity as the Wilson T-2000, used by American tennis greats Billie Jean King and Jimmy Connors.
[29] Their daughter Catherine Lacoste was a champion golfer and president of the Golf Club Chantaco, founded by her mother, at a few kilometres from Saint-Jean-de-Luz, France.