Renoma

In 1927, the Wertheim consortium in Berlin held a contest to design a department store in the city center of Breslau (Wrocław).

Several renowned local architects submitted their projects, including Erich Mendelsohn, Werry Roth, Theodor Effenberg, and Herman Dernburg.

Although there was an idea to expand the store into Salvatorplatz (modern-day Clean Square [pl]), it was dismissed due to economic downturn.

When the Nazis came to power in Germany, a series of antisemitic actions forced them to sell the store to AWAG (Allgemeine Warenhaus Gesellschaft).

AWAG limited the store's retail activity and converted the famous luxury restaurant with panoramic views of the city into a military canteen.

Renoma was renovated soon after the end of the war, and in 1947, a new department store named Powszechny Dom Towarowy, also known as Pedet, was opened in its place.

Dernburg utilized classical solutions, incorporating two large courtyards with glass ceilings on the first floor to provide ample natural light and air circulation indoors.

Façade elements such as ceramic cornices, human head sculptures, fleurons, and masts were designed by Ulrich Nitschke and Hans Klakow.

The renovation of Renoma's historical building focused on preserving the internal layout and restoring the original façade, including its characteristic details such as ceramic tiles, decorative elements, and gold-decorated heads and flowers.

Wertheim in 1929
Wertheim in 1929
The contemporary addition at the rear.
Escalators in Renoma