Rent Is Too Damn High Party

McMillan himself is registered as a Republican (previously a Democrat) for the purposes of running in that party's primary elections.

In 2014, the party expanded beyond New York by endorsing a slate of candidates in the District of Columbia's Democratic primary elections.

McMillan surmises that reducing rent would "create 3 to 6 million jobs", freeing up capital to give businesses a chance to hire people.

[9] McMillan uses humor to promote the party's message, especially utilizing what the Christian Science Monitor has described as "theatrics", including "a booming voice, fast-paced patter ... and copious facial hair", as well as frequent jokes.

For the 2009 mayoral campaign, the word "damn" was removed from the official ballot on account of the party's 17-letter name, two more than legally permissible under state board of elections guidelines.

[14] McMillan sued the District of Columbia Board of Elections in federal court, saying the ban on expletives violated his right to free speech.

Jimmy McMillan, founder of the Rent is Too Damn High Party
Rent Is Too Damn High Party car parked on St Marks Place
A ballot paper from the New York gubernatorial election, 2010 , including Chinese translations, focusing on the area to mark a vote for the Rent is 2 Damn High Party.