Rentrak Corporation is a global media measurement and research company serving the entertainment industry.
[5] Rentrak has developed metrics to be used as database currencies for the evaluation and selling of entertainment content across many platforms including box office, multi-screen television, and home video.
[10] National Video founder Ron Berger developed what is now known as the pay-per-transaction (PPT) system, which allows studios and retailers to lease movie titles instead of purchasing them.
The deal made Rentrak the sole provider of worldwide box office ticket sales information for studios and industry analysts.
Mark Cuban, Internet billionaire, owner of the NBA’s Dallas Mavericks and the HDNet networks, purchased 120,000 more Rentrak shares on August 22, 2011, and holds an 8.7 percent ownership stake in the company as of September 22, 2011.