Renzo Cesana

Renzo Cesana (30 October 1907, Rome – 8 November 1970, Hollywood, California)[1][2] was an actor, writer, composer, and songwriter most famed for his title role on the American television show The Continental.

[7] In an era when advertisers and advertising agencies played major roles in program creation and sponsorship, Cesana created The Continental as a radio program that he produced, wrote, and starred in for a Los Angeles station in 1951, where it directly followed The Lonesome Gal, in which a female disk jockey talked soothingly to male listeners.

For instance, "Walk The Lonesome Night" was a big hit in which Cesana recited the lyrics along with a piano and a theater organ.

On September 20, 1967, Cesana appeared in Bewitched, "Business Italian Style" (Season 4, Episode 3).

He played an entrepreneur hoping to have Tate & Stephens Advertising Agency introduce Chef Romani Italian Foods to the American market.