[1] Located on Strand, it functions as an informal consulate,[2] tourist information centre about Gibraltar and assists Gibraltarian patients sent by the Gibraltar Health Authority for medical treatment in the United Kingdom.

[3] The first Gibraltar House, a small tourist information office, was opened in Northumberland Avenue, London, in the early 1970s.

A subsequent Gibraltar Tourist Office was opened in Trafalgar Square, under the command of John Joe Gomez.

Soon after, it opened a much larger office at 179 Strand, directed by Jose Rosado and later by Richard Garcia.

In 1989, Albert Poggio took over as Director, a position which he has held to this date (he was briefly replaced by Peter Canessa between 2011 and 2012).