RepTrak (formerly known as Reputation Institute)[1] is a company that publishes reports on the reputation of corporations[2][3] and places,[4] based on consumer surveys and media coverage.

[5] In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.

[10][11] In 2005, Reputation Institute developed the RepTrak model to replace RQ.

[10][12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance.

"[11][13][14] The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government.