ASACP was founded in 1996 by Alec Helmy, founder and president of XBIZ as a hotline where website operators and users could report child pornography on the internet.

ASACP investigates to determine the hosting, billing, IP address, ownership, and linkage of suspected child pornography sites.

ASACP then forwards information to law enforcement, the National Center for Missing & Exploited Children (NCMEC), and hotlines in other countries.

RTA is a meta tag that webmasters place in the page headers of adult websites to better enable parental filtering.

[5] On June 22, 2007, ASACP held a press conference to officially announce the RTA website label.