Others have altered it to make it more appealing and relevant to a changing audience (for example, by focusing on previously nonexistent or marginal female characters that reflect a feminist perspective, as in Disney retellings such as Maleficent).
For example, in recent decades the tale of Robin Hood has given increased importance to the character Maid Marian, who did not appear at all in early versions; and, in a similar time frame, the story of Aladdin has changed to include the motif of three wishes.
[2] Retelling is common with works that are seen as "traditional" or "classic" – that is, with stories of major cultural importance such as myths and legends (e.g., Greek myths, Sanskrit epics, Arthurian legends) – with modern classics (such as works by Shakespeare), and with religious texts such as the Bible.
[5] Many works of urban fantasy are retellings of classic myths, legends, or fairy tales in a modern setting.
It has been suggested that the concept of remaking focuses on technological advances in the latter industries, while retelling refers to culturally-driven changes in plot.