Hip hop producers craved sampling material, and the small label presented vinyl recordings emulating the style of 1960s and 1970s soul and music.
The popularity grew, finding the music being played frequently on US college radio.
[2] This music was brought to mainstream popularity in the second album material of artist Amy Winehouse in 2006.
Her Grammy Award-winning Back to Black record production included vintage soul style, and featuring the rhythm section and horn players from Sharon Jones & the Dap-Kings.
Subsequent releases by artists Sharon Jones,[3] Mayer Hawthorne, Adrian Younge, Raphael Saadiq, Lee Fields, Shoshana Bean and Charles Bradley continued in this tradition.