The label is headed by Joe Foster, a former child actor and musician/producer.
He, along with Alan McGee and Dick Green, formed Creation Records, as well as the band Biff Bang Pow!.
[1] The label was originally a subsidiary of the Creation Records publishing arm, Creation Songs, in which guise it also issued spoken word recordings by William Shatner and Ivor Cutler, as well as first-time reissues by favoured artists, such as Fred Neil and Yma Sumac.
Other executives at Rev-Ola include art director and songwriter Andy Morten, and mastering engineer Norman Blake (of Teenage Fanclub).
After Creation Records shut shop in 1999 Rev-Ola became an imprint of the Glasgow-based PoppyDisc label, founded by Foster with Paul Cardow.