However, Review Raja targets mainly non-Tamil audiences as his often repeated motive is "bringing Tamil cinema to the world.

[5][6] Review Raja made his film critic debut on July 19, 2012, by posting a video on the popular trailer of Billa II (2012), in which he mentions that he watched Mankatha (2011) as well.

Additionally he revealed the organization of his team consisting of director and editor Rajeev Kugan, cinematographer Arjun Mano, visual effects and 3D supervisor Wes MacDonald, a sound engineer and Chennai-based musician Udaya Bharathi.

Later, Team Review Raja decided to make a special video dedicated to the then worldwide Korean song phenomenon Gangnam Style.

Kugan mixed it with the A. R. Rahman-composed song "Style" from the soundtrack of Sivaji (2007) under his musical pseudonym dJ.icykle using Sony ACID Pro along with Adobe Audition.

"[10] Review Raja made his official debut in Tamil cinema with Venkat Prabhu's Biriyani (2013), in which he was cast to act in a dance number choreographed by Shobi.

[11] Taking notice of the rising popularity, Galatta, a South Indian film magazine, arranged a partnership with Review Raja.

[13] In February 2013, Review Raja left Toronto to visit Chennai, where he was interviewed by the leading English newspaper The Hindu and met numerous Tamil film personalities, including Vijay, Gautham Vasudev Menon, Venkat Prabhu, Yuvan Shankar Raja and Prabhu Deva.

[3] The Canadian Broadcasting Corporation (CBC) featured him in the news show The National [14] and in Ontario Morning of CBC Radio One, where Review Raja announced that he would be a jury member of the 7th Vijay Awards, presented by the News Corporation-owned Indian Tamil television channel STAR Vijay.