The party is characterised by various analysts and media as pro-Russian,[4][7] anti-EU,[8] anti-NATO,[9] anti-American, being opposed to COVID-19 vaccinations and spreading anti-vaccine[10][11] and anti-LGBT[12][13] rhetoric.

In June 2014, Kostadin Kostadinov told media that there would be a Constituent Assembly on 2 August of the same year in the city of Pliska to create the party "Revival".

Despite the party's pro-Russian rhetoric, observer Vesela Tcherneva, from the European Council on Foreign Relations, says that "Putin has lost some popularity so the campaign is not pro-Russia but anti-West, but it's the other side of the same coin".

The party has also supported the expansion of the Russia gas company Lukoil's presence in the country and to "renegotiate the conditions with the EU" either for a special status, or possible withdrawal.

[21] On 22 May 2023, Revival protesters stormed the EU offices in Sofia, dousing the interior with red paint while waving the Russian flag.

"[25] In September 2023 Revival staged nationwide protests for the removal of all NATO bases in Bulgaria, waving Bulgarian and Russian national flags, blowing whistles and demanding an early election.

[33] On 19 February, three Revival MPs visited Moscow at the invitation of the ruling party, United Russia, meeting with members of the State Duma and representatives of the Russian Ministry of Foreign Affairs.

[35] Additionally, the PP-DB MP Yavor Bozhankov sent a signal to the Prosecutors Office and DANS about potential illegal activity on the part of the three MPs.

[44] In December 2023, Revival participated in a conference in Belgrade hosted by the Serbian Party Oathkeepers and Dveri, alongside the AfD and the Our Homeland Movement.

[45] Revival has maintained cooperation with the Russian ruling party, United Russia, participating in the Forum "Freedom of Nations" hosted by UR.

It regards the "complete unification with Macedonia and the revival and strengthening of the full state independence of a united Bulgaria" as the ultimate goal of its foreign policy.

[55] As of 10 July 2024, Revival is a member of Europe of Sovereign Nations in the European Parliament, alongside the AfD, SPD, Our Homeland Movement, Republic, Lithuanian People and Justice Union, French Reconquête and Polish New Hope.