Hering & Richard

The Deutsche Automobil-Industrie Hering & Richard was a German company which produced motor vehicles in its factory in Gera-Untermhaus.

As early as 1888, Friedrich Hering had already operated a supplier of bicycle and auto parts as well as axles and chassis frames.

[3] Ball bearing axles were produced for Daimler-Motoren-Gesellschaft and Benz & Cie., and steel disc wheels with removable hard rubber tires for Michelin, which were still built in large numbers in the new plant.

The company, with approximately 300 employees, immediately became known in 1902 in the automotive and commercial vehicle industry, because it produced a particularly modern solidly built light truck under the brand "Rex-Simplex".

Nevertheless, Hering and Richard did not manage to raise the necessary capital to survive on their own: in 1922, the factory was taken over by Elite-Werke AG in Brand-Erbisdorf.