[10] He collaborated in 2017 for the first time[11] at age 18 with other social media personalities and appeared in the video Saïd & Paul: Les Gens sur Twitter (transl.

[17] In 2022, he collaborated with several brands like Canal+, Puma, Paco Rabanne and LVMH and is elected influencer of the year 2022 by Stratégies magazine.

[20] In 2022, he participated in the French reality game show Pekin Express: Duos de choc on M6 with his bestfriend.

[21][22] In 2023, Belaïche acted as the main character of the movie À la belle étoile (transl.

Sugar and Stars)[23][24] and played the role of Yazid Ichemrahen, world champion of frozen desserts in 2014.