[1][2] On August 10, 2011, Ribbit announced it was closing most of its external-facing operations and developer program within a couple of months.

The company's goal was to make voice communications a programmable feature, one that can be easily added to Web pages and software applications.

Developers, ISVs, and carriers could use Ribbit Platform tools and APIs to add voice, SMS text messaging, and other communications features to any Web page or application.

Developers could directly access Ribbit's global phone network using Flex, Flash, Java, PHP, .Net, Silverlight, and other familiar programming tools.

Carriers could use Ribbit to avoid long development lead times, staff, and equipment costs associated with rolling out new services.