[1][2][3] He was an editor at The Denver Post, producing The Cannabist for over three years until December, 2016.

He earned a bachelor's degree in journalism in 1999 from Metropolitan State University of Denver.

[7] Prior to The Cannabist, Baca worked at Corpus Christi Caller-Times from 1999 to 2002,[3] and following that, was The Denver Post's music critic and entertainment editor for more than a decade.

[6][7] Baca also co-founded Denver's Underground Music Showcase in 2002.

[8] In 2016, Baca started Grasslands: A Journalism-Minded Agency, which provides PR, content, and social media marketing for cannabis businesses and others in highly regulated industries, real estate and healthcare.