Rice burner

[3][6][7] Riced out is an adjective denigrating a badly customized sports car, "usually with oversized or ill-matched exterior appointments".

[12][16] They quickly became known instead as "rice burners," due to the Canadians' admiration for their Korean support unit's demonstrated strength and stamina in carrying 55 lb (25 kg) loads over rough terrain, sometimes in snow and ice.

[12] While dehumanizing the Koreans as machines that ran on rice was a form of contempt, it was condescendingly approved by the men serving at the time as an improvement over the word it replaced.

[16] "The Rice Burner" was a turbocharged Kawasaki Z1000-engined drag-bike, built and raced by North Coventry Kawasaki, a retail motorcycle business in Coventry, England, specializing in turbocharged conversion kits for street and competition machines procured from Jack O'Malley, of Orient Express, New York.

[1][21] The video, online and point-of-purchase display ad campaign, created by the Publicis agency's Seattle office, was about the "Poser Mobile Posse", including "Big Spenda Lopez", "The Fee Jones", "25 cent Chang" who are weak imitations of both real hip hop performers and a "real" mobile phone provider.