[9] In 2004, while in the process of publishing the two books, Balling continued his music career by founding the experimental rock band The Sound of Animals Fighting, and went on to release three albums.
[10] In 2005, the band self-released "Tiger and the Duke", which received positive reviews in the media, and was reissued in 2007 by Equal Vision Records with new artwork by Drew Roulette (Dredg), and included bonus remixes curated by Balling from notable artists such as Portugal The Man, and Evol Intent.
[20] Sailors With Wax Wings is a collaboration between Balling and notable artists Simon Scott (Slowdive), James Blackshaw, Vern Rumsey (Unwound), Jonas Renkse (Katatonia), Dominick Fernow (as Prurient), Aaron Stainthorpe (My Dying Bride), Colin Marston (Krallice), Aidan Baker (Nadja), Ted Parsons (Godflesh, Swans, Prong), Hildur Gudnadottir, Jessica McWhirter, and Marissa Nadler, with cover art by David Tibet (Current 93), and Faith Coloccia (Mamiffer).
[21] White Moth is a collaboration between Balling and notable artists Lydia Lunch, Alec Empire (Atari Teenage Riot), Shelby Cinca (Frodus), John Gossard (Weakling, Dispirit), Sam Hillmer (Zs), Dälek, Colin Marston (Krallice), Ashley Scott Jones (Treasure Fingers), Jacob Kirkegaard, Christoph Heemann, and Charlene Rogers, with album art by Chet W. Scott (Blood of the Black Owl).
The label began live with the release of the LP "When California Falls Into The Sea" by Evan Caminiti (Barn Owl), and a reissue of Blut Aus Nord's dark opus "Mort".
[24] Balling was quoted saying the label was a way for him to "collaborate with artists that I love, acting as a vehicle for that energy, whilst fostering a level of appreciation for art and music in my household that I feel will be healthy for my two daughters to grow up around.