He is very cynical, and particularly dislikes people he deems to be trying to "fit in," such as Mini, and he prefers to hang out with other "outcasts," such as Alo and Franky.

However, his musical elitism, edgy dress sense and apparent pride is actually a mask to hide his own shyness around girls, among other things.

Though Rich lives the life of an outcast, this is in sharp contrast to the normal middle-class family he comes from – his father, a low-ranking civil servant, somewhat dismayed by his son's lifestyle, makes many efforts to connect with him.

However, their efforts to get to know her are hindered by the arrival of Queen Bee Mini, to whom Rich has taken an instant dislike, mostly because of her treatment of fellow outcasts.

Later, they attempt to get into a party Mini has arranged, but the club bouncer ensures they don't get in - defeating both Rich and Alo at the same time.

After being persuaded by Grace, though, Rich and Alo kidnap Franky and take her to a nearby swimming pool, where they bond as a gang of their own.

Alo remonstrates him for turning down an attractive girl who made the first move, but Rich, stubborn as ever, refuses to compromise on his ideal woman.

After listening to it, he is rendered tone deaf, and in his fury, he rips up the tickets to a Napalm Death concert he had hoped to attend that night.

There, his deafness recedes, and he is motivated to make amends with his father, and purchases some flowers for his mother's birthday - both of which he had earlier spurned.

Secretly, Blood attempts to persuade Rich to deliberately mess up the production by offering to pull some strings to get his father a higher job in the Civil Service.

As she sulks in her bedroom, Rich turns up at her window, serenading her an extract from William Shakespeare's Romeo and Juliet, and tearfully proposes that they marry.

The journey to the intended parish where they are scheduled to marry - deliberately chosen for its distance from Bristol, where Blood cannot catch them - doesn't go well, because Alo has not brought a proper map with him, causing to lose his bearings, and he accidentally breaks his van.